After all, the Cowboys haven’t won the NFL’s signature game since 1996.
Jones told Shan and RJ on 105.3 The Fan on Tuesday that he wouldn’t hesitate to part with a sizable sum if it helped end the 22-year drought and win the franchise’s sixth Super Bowl title.
“It would be embarrassing, it would be shocking if you knew the size of the check I would write if it guaranteed me a Super Bowl,” the 75-year-old Jones said. “It would be obscene. There is nothing I would do financially not to get a Super Bowl.”
From a financial perspective, Jones was recently valued by Forbes at approximately $5.6 billion. In addition, the Cowboys are the NFL’s most valuable franchise at $4.2 billion.
“Years ago, I wanted that third Super Bowl so bad I said if you (the man upstairs) give me one more, I’ll never ask again,” Jones said. “I find myself trying to retrade that trade for the last 20-something years. Since we’ve got it in perspective of who we’re talking about right now, then I don’t have to make that trade. So let’s just win a Super Bowl.”
Jones purchased the Cowboys in 1989 and saw considerable success in a relatively short amount of time. Dallas posted back-to-back victories over the Buffalo Bills in Super Bowl XXVII and XXVIII before recording a 27-17 triumph over the Pittsburgh Steelers in Super Bowl XXX.
Dallas recorded a 9-7 mark last season and missed the playoffs.