The Los Angeles Rams brand new stadium is nearing completion, and naming rights are starting to be allocated — for a nice chunk of change, of course.
American Airlines became the first sponsor at the new complex in Inglewood, claiming a plaza for $90 million.
The 2.5-acre area — which is appropriately named American Airlines Plaza — will serve as the entrance to the stadium, and game day events will be held there. It will be open to the public when events are not scheduled.
According to the LA Times:
"The stadium, which can be expanded to seat 100,000, will be the centerpiece of the 298-acre entertainment district and is over 70% complete and on track to open next summer. It is scheduled to host Super Bowl LVI in 2022, the College Football National Championship in 2023 and the Opening and Closing Ceremonies of the 2028 Summer Olympics."