His name is Chuba Robert-Shamer Hubbard.
How cool a name is that for a running back who has broken the temporary strangle hold that quarterbacks have in the early Heisman hoopla?
Doesn't ring any memory bells?
Well, first of all, Oklahoma State, despite its 4-1 record and upset of Kansas State on Saturday, is not a Top 10 team, which means the glare of the spotlight is missing.
Which means that in order to gain some attention, you need overwhelming numbers.
How does 296 yards and 1 TD, including runs of 53,44 and 88 yards in the 26-13 Oklahoma State victory sound?
Or three 200 yard games in OSU's first five games for a total of 938 yards and 10 TDs?
Hubbard has a story to tell, which makes it easier. He came out of Canada a couple of years ago, labeled as the best high school player in the country who had compiled a career total of 6,888 yards. The colleges in the United States noticed him as did most of the SEC schools as well as other Top 10 contenders went after him.
He wound up in Stillwater, which had produced the legendary Sanders and was doing quite nicely with Justice Hill, who finished his career at OSU with 3,539 rushing yards and 30 rushing TDs.
Hubbard filled in quite nicely, first a few years ago when Hill was hurt and now as a redshirt sophomore who has helped put the Cowboys back into a 10 win goal, which coach Mike Gundy's team had produced 3 of the last four seasons.
If that happens and Hubbard continues his pace and closes in on 2,000 yard rushing, we will hear from him again.
For now, he is simply TMG's Newsmaker of the Week.